Gatorade, the Official Sports Performance Beverage of Little League®, has stepped up to the plate for the second consecutive year to provide Gatorade Hydration Packs and donations to benefit more than 6,500 Little Leaguers® involved in the Little League Urban Initiative program across 16 states.
“The Gatorade Equity in Sports initiative provides tremendous impact to our local leagues and Urban Initiative program,” said Liz DiLullo Brown, Little League Executive Vice President and Chief Marketing and Business Relationship Officer. “We appreciate the continuous support of our relationship with Gatorade, which has allowed us to focus on our mission and make Little League more accessible for everyone.”
During the 2024 season, every local league affiliated with the Little League Urban Initiative was once again provided with the opportunity to opt-in, on a first come, first served basis, to the Gatorade Hydration Pack Program, which provides 15 Gatorade squeeze bottles (20 oz.) and 45 Gatorade powder sticks (1.23 oz.) to each team within the league at the Coach Pitch Division and above.
The first 50 local Urban Initiative leagues that opted into the program this year will impact more than 6,500 Little Leaguers in underserved communities in 16 different states. To go along with the Hydration Packs, Gatorade also included a donation of $1,000 to each league to help with their operational expenses and programming and to help enhance the experience for the players.
“We are so excited to be receiving this grant,” said Tanya Arrellin, Las Vegas Little League Treasurer. “Our league is still feeling the aftereffects of the Hermits Peak/Calf Canyon wildfires that devastated our community, so these donations will definitely help us. Thank you all for the hydration packs, the kids loved them! From the bottom of our hearts, we thank you and are truly honored!”
Since establishing a multi-year $10M commitment to work with organizations across the country to provide access to opportunities in sport for all athletes through programming, resources, and training in 2022, Gatorade has made supporting the Little League community a part of its Equity in Sports Initiative. For more information on impact to date, visit Gatorade.com/Community.
The Little League Urban Initiative has provided opportunities for underserved communities to have access to Little League programs, which has benefited tens of thousands of children and volunteers across the country, since its creation in 1999. The program gives opportunities to over 50,000 players and 4,000 Little League teams and has helped complete nearly 30 field renovation projects around the country.
About The Gatorade Portfolio
The Gatorade Portfolio, a division of PepsiCo (NASDAQ: PEP), is a connected performance and wellness ecosystem built to fuel all athletes and exercisers. Bringing together Gatorade, Fast Twitch, Propel, Evolve and Muscle Milk, the Gatorade Portfolio is the most complete offering in the category today, with a broad range of personalized solutions at every stage of the athlete journey. This integrated system of brands is built on Gatorade’s nearly 60-year history of studying athletes and is fueling the future of athletic performance and wellness by delivering solutions across hydration, protein, energy, and all-day nutrition to fuel consumers, no matter how or why they sweat. For more information and a full list of product offerings, please visit www.gatorade.com.