There are 2.4 million boys and girls who participate in Little League® Baseball and Softball around the world, and millions more who support the organization as volunteers, parents, alumni, and fans. To better communicate to all these groups, Little League International has announced the expansion of its digital media efforts, and hired Dallas Miller in the newly created position of Director of Digital Media.
Mr. Miller, a native of Ontario, N.Y., joins Little League after three years with the Buffalo Bills, as Manager of Digital Media. A graduate of St. John Fisher College, where he played football and earned a Bachelor’s Degree in Communication/Journalism in 2007 and a Master’s Degree in Organizational Learning/H.R. Development in 2009, Mr. Miller will coordinate content and partnership efforts across all digital platforms. In addition to his time with the Buffalo Bills, he has served in a variety of communications roles at St. Bonaventure University, Army West Point Athletics, and St. John Fisher College.
“We are excited to welcome Dallas into the Little League family,” said Liz DiLullo-Brown, Little League Vice President of Marketing and Strategic Partnerships. “With a great understanding of audience engagement, his experience will enhance Little League’s efforts to better interact with our players, volunteers, parents, and partners.”
The hiring of Mr. Miller coincides with the launching of two new websites for Little League fans and volunteers. Earlier this month, Little League unveiled Videos.LittleLeague.org. This new website will be a hub for game highlights, video features, and archival footage spanning across Little League’s 76-year history and all divisions of Little League Baseball and Softball.
Also, coming in the fall of 2015, Little League will launch Little League University or Little League U. A comprehensive, free learning platform for Little League District Administrators, league officials, coaches, umpires, and parents will provide valuable resources, tools, and training in an interactive environment to enhance the Little League experience for all who participate. Starting with the launch of LittleLeagueU.org in fall 2015, Little League University will include a one-stop online portal that individuals can customize, share, and interact with important resources developed specifically for them.
Mr. Miller will join the Little League Marketing Department and coordinate the content and partnership strategies for these two websites, in addition to LittleLeague.org, LLBWS.org, and Little League’s social media accounts.