![2024 Lance COY Graphic](https://res.cloudinary.com/little-league/image/upload/c_limit,dpr_auto,h_719,w_1280,q_auto,c_fill,g_face/v1724280169/2024LanceCOYGraphic.jpg)
For 110 years, Lance has fueled hardworking people — from kids on the field to parents in the stands. The official snack of Little League® is honoring dedicated coaches with the Lance Coach of the Year Award.
The Coach of the Year award honors leaders in their community who emulate the spirit of the Lance brand, powering hardworking heroes on and off the field. These inspirational coaches create an environment of belonging, teach life skills through sports, focus on positive reinforcement, and promote sportsmanship and respectful behavior, encouraging kids to be their best selves through their coaching and mentorship.
After a record-breaking number of submissions, a panel of judges from Lance, Positive Coaching Alliance, and Little League has identified three remarkable individuals as the 2024 Little League Coaches of the Year. These coaches selflessly volunteer their time to make a difference in the lives of their players and communities and embody what Lance stands for.
“Lance has been fueling families across America for over 100 years. Whether on-the-go or at the game, Lance Sandwich Crackers help keep you going. Little League coaches demonstrate the very best of what it means to be a hard worker,” said Victoria Strang, Lance Marketing Director. “We’re honored to recognize these coaches through our annual Coach of the Year award. This year’s honorees demonstrate exceptional passion for encouraging sportsmanship and fostering a sense of community.”
It’s time to meet our 2024 Little League Coaches of the Year:
![2024 Lance PCA Coach of the Year](https://res.cloudinary.com/little-league/image/upload/c_limit,dpr_auto,h_2560,w_927,q_auto,c_fill,g_face/v1724280102/LanceCOY-scaled.jpg)