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| Dick's Sporting Goods Teams Up With Little
League Baseball and Softball PITTSBURGH (Feb. 8, 2008) – As the baseball and softball seasons get underway, Dick’s Sporting Goods is pleased to announce that it is now the Official Sporting Goods Retailer of Little League Baseball and Softball. This sponsorship will give Dick’s Sporting Goods the ability to work directly with leagues and coaches in a number of ways, including discount coupons for all Little League teams, equipment donations and a variety of in-store events, such as player registrations and instructional clinics. “With its long history of giving children the opportunity to learn important life lessons, have fun and be active, Little League exemplifies everything that’s great about sports,” said Jeffrey R. Hennion, Executive Vice President & Chief Marketing Officer of Dick's Sporting Goods. “We’re proud to partner with such a fine organization and their outstanding efforts on and off the field.”  “Dick’s Sporting Goods represents our first retail sporting goods sponsor,” said Stephen D. Keener, President and Chief Executive Officer of Little League Baseball and Softball. “We are pleased to be working with them in order to provide added opportunities to our leagues and players, while helping us maintain the lowest league affiliation fee as possible. This partnership with Dick’s Sporting Goods is an excellent fit for local Little Leagues and the millions of families they serve.” About Little League Baseball and Softball Little League Baseball and Softball is the world’s largest organized youth sports program. Starting with just three teams in 1939, Little League has grown to nearly 200,000 teams, in all 50 U.S. states and more than 75 countries. Its goal has remained the same since the beginning: to give the children of the world a game that provides fundamental principles—such as sportsmanship, fair play and teamwork—that they can use later in life to become good citizens. About Dick's Sporting Goods, Inc. Dick's Sporting Goods, Inc. is an authentic full-line sporting goods retailer offering a broad assortment of brand name sporting goods equipment, apparel, and footwear in a specialty store environment. As of November 3, 2007, the Company operated 340 Dick's Sporting Goods stores in 36 states primarily throughout the eastern half of the U.S. The Company also owns Golf Galaxy, a multi-channel golf specialty retailer, with 77 stores in 29 states, ecommerce websites and catalog operations, and Chick's Sporting Goods, which operates 15 specialty sporting goods stores in Southern California. |
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