Little League Baseball, Incorporated, has assigned SloaneVision, Unlimited, Inc. responsibility for marketing and merchandising Little League® logos through a full-line of licensed products.

SloaneVision will develop and oversee a full retail merchandising program to promote licensed products in the non-equipment related categories carrying the various Little League® logos and marks. The character “Dugout” and other Team Dugout characters, developed by Disney for use by Little League Baseball®, will be featured in many of the products.

“For years, we’ve had a good program for licensing bats, balls and other sports equipment for use in playing baseball and softball, for the purpose of insuring safety standards,” said Stephen D. Keener, president and CEO of Little League Baseball ®. “For 60 years the marks associated with Little League® have grown to represent all that is good in youth sports. Our partnership with an agency as motivated and experienced as SloaneVision will allow us to take greater advantage of those marks with respect to a quality retail program. The resulting enhanced revenue stream will allow us to continue to expand educational programs, our urban initiative and our challenger program for mentally and physically disabled boys and girls.”

SloaneVision has represented properties such as “Touched By An Angel” and “Dr. Quinn,” and currently is the agent of record for companies including Chicken Soup for the Soul, Dairy Queen, and Club Med.

If you are interested in discussing a new licensing agreement, contact Lois Sloane, of SloaneVision Unlimited at the following address:

Ms. Lois Sloane
SloaneVision Unlimited, Inc.
305 Madison Avenue
Suite 1337
New York, NY 10165

Phone: (212) 922-0555
Fax: (212) 922-1306
E-mail: info@sloanevision.com